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About Us

About Us

Get to Know Us

We  empower you to be your own financial adviser by offering clear, unbiased information. Making informed financial decisions is crucial, as advice can vary in quality. We simplify wealth strategies, helping you navigate the financial world with clarity.

Our goal is to offer valuable support without the hefty fees of average advice. We're dedicated to helping you confidently manage your finances and attain financial freedom.

If past advisers left you feeling lost, we're here with a tailored, holistic approach that fits your unique goals. Whether you're considering additional work or flexible retirement plans, we'll guide you in crafting the perfect strategy.

In essence, we equip you with the tools to master your financial journey and realise your dreams.

Our Mission

Our mission is to empower and educate individuals through life planning. With a strong desire and unwavering commitment, we aim to provide direction and support to those embarking on their own challenges and journeys. Our ultimate goal is to offer constructive, transparent, and appropriate life and financial coaching to a large cohort of individuals who are currently under-represented or served inappropriately by the existing framework of financial advisers. We believe that everyone deserves access to sound financial guidance and planning tools to help them achieve their goals and live the life they deserve. Our initiative strives to make life planning accessible to all, regardless of their current circumstances or financial situation.

Our Clients

Our Clients

We guide clients in streamlining their finances and lifestyle. Many are well-established in their careers and have wealth but lack a clear financial roadmap.

The post-pandemic world has prompted many to rethink their life goals. They're now seeking strategies to align their decisions with their renewed values and aspirations.

Our life planning approach offers more than just financial advice. It delves into personal values and goals, crafting a financial plan tailored to individual needs.

In essence, our clients aim for clarity and purpose in their lives. With The Activation GamePlan, you can build a financial foundation for a future where you thrive, make an impact, and pursue what you love.


About Howard Nowell

When it comes to implementing The Game Plan, Howard is the perfect partner.

With over 30 years of experience in the financial services industry, Howard deeply understands the complexities of financial planning and investing. He has held senior roles in Sales Management, Investment Consultant Relations and has led large teams, giving him a unique perspective on the challenges and opportunities facing individuals and institutions.

His personal journey sets Howard apart, making him a perfect case study for The Activation GamePlan.  He is personally invested in the framework and highly motivated to help others implement it appropriately.

Howard is currently a Managing Director of PGIM's Institutional Relationship Group in London.  He has chosen to  utilise his extensive experience in the industry and combined with his commitment to changing his own life make him an ideal partner for individuals seeking to take control of their financial future.

Howard has held influential positions at KPMG, UBS, and BlackRock, collaborating with blue-chip clients and HR teams and leading large teams with finesse. Howard has witnessed firsthand how many financial products that are prevalent today are crafted, marketed, and disseminated to consumers and private clients through financial advisers and various platforms.

A member of the Institute of Financial Advisors, Howard's personal journey of ongoing refinement and skill set enhancement has brought him to a new chapter in his career.  His wealth of knowledge and insights now serve as a catalyst for others to develop and implement their own life plans.


Howard's approach to achieving goals is tried and true - he espouses the concept of consistent, incremental change - a 1% improvement each day or week can compound aggressively over time and foster the formation of new, transformative habits. This transformation ultimately leads to significant enhancements in overall well-being, both personally and, in many cases, financially as well.

Our Framework

Our Framework

Introducing The Activation GamePlan, a financial planning framework that puts you at the centre of your financial plan. Unlike traditional plans, we believe that your biggest asset is YOU. By investing in yourself, we can create a financial architecture that supports your ideal future – one where you do what you love, excel at it, and make a meaningful impact.

Our approach transforms you into a firm of endearment, enabling you to thrive and double in value relative to your peers every few years. We empower you to take control of your finances and increase your financial activation levels, so you can manage your wealth independently and avoid the high fees charged by financial advisers who may not have your best interests at heart.

With The Activation GamePlan, we provide everything you need to succeed. Our framework is designed to help you achieve your life goals and aspirations, both personal and financial. By investing in yourself, you can build a solid financial foundation that supports your preferred future. We're committed to providing personalised support and guidance every step of the way, so you can feel confident and empowered as you navigate your financial journey.


07729 913961


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